![](https://cdn.myportfolio.com/20c3a2bb-c5e9-4c0e-946f-46872f028690/e253523c-f402-4042-91c7-c4267217921c_rw_3840.gif?h=1e75e521c5706f800b24d2b99a713923)
PROJETO HUMANIFY – COCA-COLA LATAM
Visual para Grupo Consumoteca para Coca-Cola LATAM
BRA – ARG – MÉX – COL
Junto ao Grupo Consumoteca, a Coca-Cola LATAM buscou entender a América Latina a partir de um retrato atual do seu povo e seus hábitos. A partir de imersão e pesquisa, o Consumoteca extraiu o DNA necessário para uma produção de conteúdo exclusiva para o App Humanify, projeto interno da Coca-Cola LATAM voltado para o seu time com o objetivo fornecer referências, discursões e pautas relevantes sobre cultura e comportamento do público latino-americano, gerando reflexões e oportunidades de negócios.
No design, o desafio voltou-se para explorar as cores e formas da América Latina expressando originalidade e frescor, desapegando de símbolos já explorados.
![](https://cdn.myportfolio.com/20c3a2bb-c5e9-4c0e-946f-46872f028690/b59945c8-26b3-4ed1-9fb8-6cd7c94daaad_rw_1920.gif?h=345f23cadb02235a4a519e7142119027)
![](https://cdn.myportfolio.com/20c3a2bb-c5e9-4c0e-946f-46872f028690/61f06243-7469-4145-b9b5-85a0460715a3_rw_1920.jpg?h=97a3e51766fb12bfb0e6650b53ac27e0)
![](https://cdn.myportfolio.com/20c3a2bb-c5e9-4c0e-946f-46872f028690/618fe68d-080a-4baf-af2b-5585cabcb3fe_rw_1920.jpg?h=669497973af3950ff3e871ac3cbd250d)
![](https://cdn.myportfolio.com/20c3a2bb-c5e9-4c0e-946f-46872f028690/b09b1d42-b573-40d8-a355-4d8325896e69_rw_1920.gif?h=c0f4eac3ff9d69b67adc970c73ceef3f)
![](https://cdn.myportfolio.com/20c3a2bb-c5e9-4c0e-946f-46872f028690/8de6dd18-7b64-4bee-aff3-9e44dd6c65c4_rw_1920.jpg?h=981bee36707d43fc7cb0ac149966b5e5)
![](https://cdn.myportfolio.com/20c3a2bb-c5e9-4c0e-946f-46872f028690/846da40c-382b-4ee1-b880-049904fcbfd4_rw_1920.jpg?h=ef4ba6d76f77af386747848980f995ec)
![](https://cdn.myportfolio.com/20c3a2bb-c5e9-4c0e-946f-46872f028690/cd744a0b-a2f5-40ab-a4be-3743e3321bb8_rw_1920.jpg?h=a5a07de325ab0f8b7dc6f4514c90652b)
![](https://cdn.myportfolio.com/20c3a2bb-c5e9-4c0e-946f-46872f028690/2b9cf750-989a-4684-a7db-1b1fbee5cd4a_rw_1920.jpg?h=f80ad4162698066561c2793e5898b0fe)
![](https://cdn.myportfolio.com/20c3a2bb-c5e9-4c0e-946f-46872f028690/c751b61b-e077-470c-86ce-e6aaa786d923_rw_1920.jpg?h=bdacf7be5fff94d719b843eef73e54f3)
![](https://cdn.myportfolio.com/20c3a2bb-c5e9-4c0e-946f-46872f028690/a7e9764b-5057-44ec-8360-a7dfef6e6de8_rw_1920.gif?h=103f64965789e5fd3c67a10318b215eb)
CLIENTE
Coca-Cola LATAM
Coca-Cola LATAM
ESTRATÉGIA E CONTEÚDO
VISUAL/DESIGN