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MOONDAY JUICE
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Natal, Nordeste, Brasil.
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Quando imergimos no universo da MoonDay, uma empresa de sucos e lattes prensados a frio, entendemos que a criação se baseia em absolver o lifestyle do consumidor e ir além da percepção comum. Ir além significa não pensar apenas em ofertar um produto de qualidade, mas em de quebrar paradigmas do consumo local atual dos sucos prensados a frio e tornar a marca um desejo, uma forma de transformar e potencializar o bem estar.
Entendemos que era necessário desenvolver uma narrativa visual que comunicasse das linhas de lattes, shots, smoothies as bebidas vegetais, fazendo o produto final ser o protagonista. E assim, nasceu a minimalista MoonDay.
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FICHA TÉNICA DE FOTOGRAFIA
Direção de arte: Catarina Pessoa // Fotografia: Ian Rassari
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